Search Engine Optimization. What is SEO? In short, each web page is unique, has content that is relevant to the title, with quality meta tags: title, description, h1 tags, alt tags, clean coding, and automated intelligence can pull information to create a suitable listing on the search pages. WOW, that is a mouth full, let’s just go with, it’s all about pleasing the search engines algorithms, landing on the first couple of search pages. Hopefully followed up with a user clicking on the search and taking action on YOUR site.
How do you know if your webpage/website has good SEO? If you don’t have a lot of web skill, contact a web developing or digital marketing company for analysis. We offer this service at no charge, fill out a simple request form and receive a report in 12 hours or less.
SEO is broken down into two areas.
- The user experience – finding the page, clicking on it, and finding the page to meet their needs.
- The website itself is healthy; we refer to this as the technical SEO.
Let’s take a closer look.
When you design your website, don’t think what you want. Think of who your target audience is and design the site to meet their needs. If you aren’t sure, look at your competitors, then find one that aligns most with yours. Or if you have an actual store, take notice of who makes what purchase and the questions they ask. This will help you generate a good idea of your target audiences and come up with content and pages.
Once the flow or architect of the site is decided, colors, etc. then you have to identify keywords that will be associated with each page. Several tools are available to help with this. With Google you can use the Keyword Planner, you will need a Gmail account. Other online sources include Moz, SEMrush, Keyword Tool and SERPs
- Limit your keywords per page to three; every page is unique
- Have one of the keywords be a longtail phrase, i.e., instead of, “Shirt” your have “Mens Yellow Shirt.”
- Decide which will be your main keyword and use it in all of your tags, page title and the first sentence of the page
- Use well thought out sentences with your keywords. In other words, use them as you would talking to a friend or a customer. Be NATURAL
- Do not use the keywords in every sentence, or even every paragraph
- Write your content to be relevant to what the title is about
- Use pictures and make sure the alt tag includes a keyword and describes the picture
What your visitors see is different in many ways from what the bots see when they crawl through your website. The bots do not like:
- slow loading pages,
- URLs on pages that do not go anywhere,
- can’t view the website on a mobile device like a cell phone or tablet,
- the content doesn’t make any sense, and
- there are duplicated titles, descriptions, H1 tags, and missing alt image tags.
Other errors will pop up, such as HTTP vs. HTTPS confusion, unable to populate the URL into a viable description in a search, the sitemap is incomplete or not submitted to the searches, and the robot.txt is not correct. Much of the technical SEO is left to your webmaster, or even the hosting company will offer to maintain these types of issues.