Updating Websites

Be fresh, UX appealing, and keep the site you love

What's in CWC's Wheelhouse

Editing content, updating website themes, changing images, adding SEO, and the list goes on, in the end, you have the site you want with a very fresh UX, mobile and Google friendly website, sure to drive traffic and business

For your Visitors

Updating Websites for
Overall Site Appeal
Improve Landing Page
Relevant Images & Content
Call To Action
Mobile Friendly
Create/Update a store
Interactive Features
Social Media Integration

Before-After

Updated For UX and SEO, by top website company for updating websites

For Search Engines

Free Analysis
Comprehensive Keyword Research
Content Optimization
Local Optimization
HTTPS
Link Building
Schema Integrated
Website Health

Wordpress

Wordpress

Alco-tube was an infected WordPress website infected with malware and required new images, fix the layout to be consistent and several other tweaks
Weebly

Weebly

Changed MCR Whips Weebly site from a two page none interactive site to a store using PayPal buttons, adding a contact form, and many buttons linking to phone numbers and email address.
Wix

Wix

This Wix site was created by the mechanic as an effort to get business. I improved Gilly’s Auto’s with local SEO, created new banners to reflect the season and changed content and images on a few pages.
Go Daddy Web Builder

Go Daddy Web Builder

Began working on Connecticut Dressage Association in November 2017. Recently the board decided to upgrade to a WordPress website. GoDaddy Web Builder did not offer enough options to accommodate the growth of the organization.

Not Sure What Your Site Needs? Let me take a quick look.

 I’ll review the site and do a site analysis. You will receive a report, suggestions and an estimated cost to update your website.

No obligations to hire, the information is for you to do as you like.

Free organic search using Google Business

Since October 2018

26

Updated Websites

132

Over-the-Phone Support

478

Cups of Coffee

215

Miles Walked

Overall Site Appeal
Improve Landing Page
Relevant Images & Content
Call To Action
Mobile Friendly
Create/Update a store
Interactive Features
Social Media Integration

 Receive a report, suggestions and an estimated cost to update your website.

No obligations to hire, the information is for you to do as you like.

We`re all for transparency and effectiveness. Therefore, I want you to be involved in the process as much as you wish,  being 100% aware of what`s going on with your site is important for it’s success.

More than that, different customers have different needs, goals, and backgrounds. With that in mind, I perform a range of necessary search marketing activities to match your business’s objectives.

Let’s start a conversation and learn about each other, there are no obligations, just a free opportunity for you to learn what can be.

Rely on my 12 years of experience creating websites, webmaster for Dartmouth, SEO specialist for Brookstone e-comm, updating websites built in HTML/CSS, WordPress, Weebly, Wix, Yahoo Web Builder, GoDaddy Web Builder, and teaching some 250 students website coding to drive traffic to your site.

When visitors call and are told one rate, but see another on your site?

If your business requires updating rates or hours, or any content, then consider having your site re-created that allows easy access and editing without learning code.  Read all the benefits Call me at 603-322-3334 (NH)

When your site isn’t mobile-friendly and responsive?

Mobile friendly is when you are looking at a website on your smartphone and you click on the phone number, it should ring.  The information is easy to see and is relevant. A responsive website will adjust the images, content, and navigation so that the site is easily viewed on any device

Update Website so it’s

Interactive, Dynamic and Drive Traffic

Mobile Friendly

Responsive

 Accessibility to all

 Information & Products Accurate

Content and images are Relevant

Is secured with an HTTPS  URL

Google Analytics and Search Console

Shows up in the Searches

When you have an old website

Website built before 2014 are at a greater risk of not being indexed by search engines, not viewable on a mobile phone, and worse, the content is outdated.

When you have no idea where your site is hosted or what the login is?

NO. 9 times out of 10, your server is just fine and you don’t need to move it. I will be able to tell right off what hosting server is being used and what the limitations are if any.

When visitors don’t Call

Interactive websites drive traffic and keep visitors on their site longer.  For instance, a feature such as a filling out a simple form to download a PDF. Call to Action buttons, image galleries where images enlarge for better viewing, multiple views of a product, slider with buttons, etc.

Since 2007 I have been building new and updating websites. I had clients who had built their own site using Yahoo site builder, or Godaddy Tonight. I applaud those DIY because they knew they needed a website and they were on a budget.

My goal is to improve what you have within your means and goals. I do not upsell, or tell you what you have is all wrong and needs to be changed. I listen to what you want to do with the site, then I go about fixing those things. If I find something or think of a neat feature, I will share it with you, any costs involved and let you make the call. This is your site. My marketing background and tech knowledge are available to you.

Affordable storage developed and maintained by Clients Website Company

Old HTML website, modified to work on mobile

 

 

Most of the projects on this page were completed within hours. Once I know what changes need to be done, and I have had the opportunity to review the coding or platform, I estimate the time it will take to complete the tasks. Depending on this information, I will present either an hourly estimate cost or a project cost. For example:

 

A website needs an email changed, a new logo, rearrange existing navigation, and add a couple of images. The site is built in GoDaddy Web Builder. Max time is 1 hour. The unknown is if the logo and the images need to be resized or not. The cost, $45.

 

Example 2 – the website is built in WordPress, needs to have a security plugin added, changed to a secure site (HTTPS), add a new image – but I need to do edit it with text, 301 redirect set up required for HTTPS change, Search console and Google analytics updated. Time – 2-3 hours. This could go either by hourly or by the project. This was an actual case, the client added several other changes in addition to this, so he sent me $200. I managed the time and in the end, refunded him $40.

 

Today, the ability to update an existing website without rebuilding it has become a niche for me. I have worked on many platforms, some very complicated to very simple. Rarely do I recommend rebuilding the website. Though, I have finished two projects of such nature. One was not responsive, ie, mobile friendly and the other was an issue with the hosting server. In both cases, I replicated the look and feel of the site and met the new requirements. Options were made available to the business owners to decide what direction or steps they wanted to take. This presented a no pressure situation and allowed them flexibility in their website’s growth.

Other websites such as Alco-Tube, USA, Connecticut Dressage Association, and MCR Whips are examples of websites that I was hired to make a few changes. Since then, they have become long-term clients and contact me on occasion to add a link, a page, change out wording, etc.

Initial analysis

Diving deep into your company, website, industry, and competitive landscape by doing an audit of your site’s health will give a comprehensive list of the good, the bad, and the ugly.

Comprehensive Keyword Research and Content
Optimization

Identify top sales-driving search terms, reveal keywords your competitors rank with and finalize a  powerful list of keywords to further optimize your website

Technical SEO

A small technical issue can result in poor user experience, hold back your rankings,360° audit to identify your website`s weak spots (crawlability, indexing, redirects, coding errors, etc.)

Improving UX

User experience has a massive impact on almost every aspect of your business including conversions, rankings, bounce rates, your brand`s reputation.  We identify UX issues and fix them.

Local Search Optimization

46% of all Google searches are local, and the number of “near me” search queries has doubled over the past year. CWC will optimize a Google My Business page, and work on local on-page SEO factors.

Customized Content Strategy

A unique content strategy for your organization will be 100% custom fit to your business goals. It will include high-level messaging, a value proposition, and a social media integration.

Reporting Results

CWC strives for results and transparency. A full set of detailed and easy-to-understand reports regarding on and off page SEO will be critiqued used to strategize upcoming events and desired results.

Digital Marketing

PPC, Organic & Referral Clicks result from a complete digital marketing portfolio. Conversations will center on strategies to increase CTR and traffic impressions.

Resources for Success

Eschewing all false modesty, Clients Website Company has been a leading full-service SEO, Search Engine Optimization, agency for over a decade now. The tools we use were created and are maintained by a Google Partner, which means Google has officially certified their knowledge and expertise, thus providing tools with up-to-date algorithms. We are also Google Local Guides making it much easier to put your business on Google Map.

Tools you can use to help with SEO  Google Keyword Planner | Alexa Website Ranker