Every website needs engaging and well-written content that will drive traffic, increase visibility in the searches and meet the demands of your visitors. The biggest hurdle is how do you write content for your visitors? The 4 tips for content writing listed below are recommendations that can be used for any website, whether it be informational or e-commerce. The key is to keep visitors on your site, take action and with luck, return again and again and again.
Tip 1: Relevance is Top Key to Content Writing
Relevancy is the key to all things internet. In the last few months, it has become even more critical with Automation Intelligence and Voice Searches. This article focuses on content. However, there is another level, Search Engine Optimization (SEO) that if done well, will also boost traffic to your site.
Relevance-in a nutshell. If your website is about painting houses, Let your homepage be about house painting in general. Be exact and keep your content to painting houses. Don’t include a side business or title the page, “Snow Plowing” or have a picture of a garden. The page from title to images to content must be about painting houses and be about what you actually do. If you don’t do trim, don’t mention it. If you do both interior and exterior, then definitely let your visitors know that.
Tip 2: Use One-Two Keyword Terms per Page
Though this article isn’t about keywords or SEO, it is essential on every page you create. As mentioned above, relevancy is extremely important in content writing, and this applies to use of keywords as well.
To being with, you can find many tools to help you identify which keywords, both single and long tails (phrases of 2-4 words) that would be best for a page. To determine which words to use, you should first decide what pages your site will have. The trick will be to piece together what keywords will go with what page and that they are relevant and unique to the specific page.
In the example presented above, house painting, exterior and interior house painting, painting houses, exterior house painting, house painting services, are all possibly good terms to use for your landing page. So if you do both interior and exterior, you may select, “professional interior and exterior house painting” as a long tail, then maybe, “house painting” as another.
You could then name your homepage Professional Interior and Exterior House Painting.
In your first paragraph use both terms, and then throughout you may use them both again a 2-4 more times. The trick is to flow naturally!!! Not stuff the word house painting everywhere. You should also use phrases like house painting services in xyz area, quality painting, etc. In other words, write as if you are talking to a potential client.
Tip 3: Make it Readable
Many times we get caught up in our businesses and forget our lingo doesn’t necessarily match the visitors.
There was a client that had excellent service, but due to the nature of the service and the fact, the client had several acronyms after her name. The content was full of technical terms only understood by others in her profession. The potential clients were people like you and me.
Our scientific knowledge is not at the Ph.D. level, nor is our reading (for the majority of the audience). In the end, we had her verbally tell us about the services, then asked questions along the way. Any word we did not know, we asked for a definition. When we completed this exercise, the entire website made more sense to the visitor, and the content flowed in such a way, that visitors stayed on the pages longer, indicating, they were in fact
If you are working on your own, write what you want to say, then let a non-bias person read it and give you feedback. Keep in mind, the content’s wording should be easy to understand and riddled with technical terms. If technical terms consider defining them in To help with technical terms that are part of the service, using parentheses to interpret the words and also help to educate the visitor for future conversations.
Tip 4: Answer the Question Before it’s Asked.
Users to a site do not like to read word for word, they usually have a question in mind, and are looking for answers. For some websites, the best solution is a Frequently Asked Questions (FAQ) page. Search engine loves these especially with AI and Voice searches. If you rather not have an FAQ page, you can also incorporate the questions into your content, the headers of sections.
The other part of this, you don’t have to write the question, just address what it might be with a header that is very clear, such as “The Process to Interior Painting” It not only addresses the question, “How do they handle painting the inside of a house?” but it also helps the skimmer find precisely what they want.
