I belong to a lot of networking groups, the following excerpt is from Alignable.
Dollar for Dollar, Press Releases Beat Advertising!
Dollar for dollar, you will never match the return a well-produced press release creates compared to advertising or marketing dollars you spend.
Six or eight press releases can routinely create the equivalent traffic and customers of purchased ad space that could cost $5,000 or more.
These aren’t inflated numbers: a single newspaper ad, say half a page, can run $1,000 or more in any reasonably sized city…much more in a large market like Chicago. When properly distributed to the media, professional press releases pack a lot of power with far less cost.
Press Releases Build Credibility
Few Businesses Ever Explore This Media Method
Online News Distributors Welcome Targeted Press Releases
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